The Currency of Chic


Jane Birkin for Vogue Paris, 1974

Whenever fashion can endure beyond the moment, it becomes a classic and retains value. Style that taps the currency of chic continues to attract us generation after generation. This is the way in which fashion becomes like art, as an enduring commodity. The fashion lasts not only as heirlooms, but as brand equity and eventually as aesthetic authority. The selected images seen here are from 1974 and somehow still have aesthetic value, more on '74 here.


Chanel, 1974


Walter Albini, Vogue Italia, 1974


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